Shupatto Beliefs

Shupatto are bags whose pleated structure
allows them to be folded in a few motions.

Their design is derived from the consideration
of human activities, sentiments and lifestyles.
We therefore coined the term design-bag.

We take listening to user opinions to heart.

What problem has come up?
What kind of product is desired?
We listen carefully to unspoken opinions.
When some small discomfort is detected,
we look for and discover the reason.

Colors and patterns that bring joy are also important.
I'm happy just to have it, I love it.

Precisely such infatuation creates user devotion
to products, which is what we strive for.

Shupatto bags are never absolutely complete products.
Ever since their creation, they have been evolving.
A future with further new comfort and joy excites us.

Cheerful days, hectic days, and ordinary days as well.
While playing a minor part in their lives, hopefully our users
without knowing it will someday find our bags indispensable.


Bags That Can Be Used
Every Day, for a Long Time

It is also important for Shupatto to be continuously used.
From this perspective, we ingenuously design products and
conduct repeated tests.



Even after 100 washes*, the pleat lines remain firmly in place. Bags can still be easily snapped and folded for continued carefree use.
*Compact bag washing test

The bags alone
fold up


The loss of storage pouches and subsequent difficulty can be avoided. Our format provides a simple way for bags alone to become small items.

The more
they are folded


Always neatly folding up Shupatto also helps maintain the pleats.

This is How
Shupatto Was Created

First handmade prototype
Non-woven work caps

"Folding is a bother." "I can't get it back into its original shape." "I lose its pouch." The creation of Shupatto was motivated by hearing people making such comments about eco bags. Although they feel a bit of stress, many thinking that is inevitable, give in and use them anyway. Our wish has been to change that situation.

As people fold eco-bags, many tend to follow the fold creases in the fabric. Another hint came from non-woven work caps worn for product inspection. These strips of accordion-like folds stretch out to become a cap, and return to their original shape when the ends are pulled. We wondered if we could make use of this structure. The idea of bags that fold up all at once, with pleats and creases in the fabric, originated from there.

Turing the idea into products began with cloth prototypes made with sewing machines, and their various aspects including structures, sizes, strengths, and light weights were each repeatedly tested and adjusted. What was important was for even those picking one up for the first time to be able to use it intuitively. The bothersome folding action has turned into something exhilarating and fun, as the onomatopoeic Shupatto name suggests. While the ideas inherent to its creation carry on, Shupatto continues evolving, and its scope has expanded beyond bags.